+61 412 522 771
37A Seymour Street, Bathurst NSW 2795

About Steve


Steve “The Persuader” Semmens

Whether it is persuasion strategies to influence and motivate a team, or tactics that accelerate cash flow, the ground-breaking philosophies of The Persuader are revolutionising business across the country. Armed with entertaining war-stories from a highly successful career spanning the IT, retail, training, government, and finance sectors, The Persuader is the alter-ego of respected business consultant Steve Semmens.

With over 40 years of experience specialising in sales, marketing, networking, business consulting, and leadership, Steve has built an outstanding reputation for his ability to influence and provide strategies that generate effective, win-win outcomes.

Steve has ten years’ experience in the corporate arena, ten year managing other entrepreneur’s businesses, and over seventeen years running his own successful enterprises.

As the Managing Director of The Persuader, Steve specialises in helping organisations steadily increase their sales revenues through Networking and building long term relationships with clients. He has a keen sense of the cash flow, leadership, and personnel issues that challenge organisations, and brings a wealth of expertise to his corporate presentations. Steve is a member of the International Coach Federation, International Leadership Association, and the Australian Institute of Training & Development. He is a Professional Member of Professional Speakers Australia and is on the Boards of The Edgell Jog,  and Bathurst Community Transport.

Steve has a Bachelor of Commerce with majors in Human Resources and Industrial Relations and a Bachelor of Business (Hons) where he wrote an enlightening  thesis on, “How do childhood experiences and formative events influence the perspectives of Australian Indigenous entrepreneurs?”

As a Business Coach, he assists innovate businesses to grow organically through carefully planned and practical strategies, accelerating sustainable and controlled growth through incremental continuous improvement whilst utilising the latest and best leadership and business systems methodologies.

Specialties: Keynote Speaking, Networking Skills, Informal Strategic Alliances, Strategic Networking, Word of Mouth Referrals, Business Coach, Facilitator, Effective Recruitment Skills, Emotional Intelligence, Conference Speaker, Relationship Selling

Growing successful businesses through the power of positive persuasion!


Finalist – Business Coach – Australian Small Business Champion Awards – 2024

Finalist – Outstanding Leader 2021

Finalist – Excellence in Micro-Business 2021


Winner- Excellence in Micro-Business 2021

Winner – Excellence in Professional and Financial Services 2019

Finalist – Excellence in Education 2021, 2019, 2018

Finalist – Business Leader 2019

Finalist – Innovation Leader 2021, 2019

Finalist – Excellence in Professional and Financial Services 2021, 2019, 2018

Finalist – Excellence in Micro-Business 2021, 2019, 2018



Finalist – My Business Awards – Training and Education Business of the Year 2019

Finalist – Leadership Award – NSW Regional Achievement and Community Awards 2018

Semi-Finalist – Leadership Award – NSW Regional Achievement and Community Awards 2021, 2019, 2017


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